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Apps can transform the way you do anything you’re passionate about, whether that’s creating, learning, playing games or just getting more done. And the App Store is the best place to discover new apps that let you pursue your passions in ways you never thought possible.

Online shopping from a great selection at Apps & Games Store. Browse and download apps to your iPad, iPhone, or iPod touch from the App Store. The App Store has more than one million apps and games for your iOS device.

Designed for discovery.

Tabs in the App Store make it easy to discover new apps you’re going to love. And to learn more about the kinds of apps you already love.

Today Tab

Updated daily, to keep you informed and inspired by the ever-evolving world of apps and games. It’s also a great place to find helpful tips and tricks.

Games Tab

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Curated by expert gamers to take your love of gaming to a whole new level.

Apps Tab

Organised and brimming with recommendations to help you find the right app for whatever you want to do.

Apple Arcade

Calling all players.
Hundreds of worlds. Zero ads.

AppLearn more

Thoughtfully crafted. Expertly curated.

Keeping up with all the great apps that debut every week is a full-time job. That’s why we have a team of full-time editors to bring you unique perspectives on what’s new and next in the world of apps.

Daily Stories

From exclusive world premieres to behind‑the‑scenes interviews, original stories by our editorial team explore the impact that apps have on our lives.

Tips and Tricks

Want to learn how to use filters in your new photo app? Or where to find the rarest creature in Pokémon GO? We’ve got the how-to articles and tips you need — all in the App Store.

Lists

From the best apps for cooking healthier meals to action‑packed games for keeping the kids entertained, App Store editors have created themed lists of the most download‑worthy games and apps.

App

Game and App of the Day

Get a download of this: our editors handpick one game and one app that can’t be missed — and deliver it fresh to you every day.

Search

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It’s easy to find what you’re looking for with rich search results that include editorial stories, tips and tricks, and lists.

Get all the details on every app.

The app product page gives you the details you need when deciding what to download. From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you.

Chart Position

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If an app or game is on the Top Charts, you’ll see the ranking on its app page. So you know how popular it is right now.

Videos

So. Many. Videos. Watch how an app works before you download it or get a preview of the gameplay.

Ratings and Reviews

The streamlined ratings system makes it easy to see how much an app is loved. And when a developer answers a question, everyone can see the response.

Editors’ Choice Badge

This seal of approval is given to apps and games that really deserve a download. If you see this, you know it’s going to be extraordinary.

In-App Purchases

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It’s easy to find and make in-app purchases for the apps and games you already own. You can also subscribe to an app or level up in a game even if it’s not on your device yet.

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Are you a developer? Grow your business with resources designed to help you create incredible apps and reach more users.

If you're in Windows 10 and you're having problems with an app from Microsoft Store, consider these updates and fixes.

First, sign in to your Microsoft account. Next, work through these possible solutions in the order presented.

  1. Make sure Windows has the latest update: Select check for updates now, and then select Check for updates. Or, select the Start button, then select Settings > Update & Security > Windows Update > Check for Updates. If there is an available update, select Install now.

  2. Make sure that your app works with Windows 10. For more info, see Your app doesn't work with Windows 10.

  3. Update Microsoft Store: Select the Start button, and then from the apps list, select Microsoft Store. In Microsoft Store, select See more > Downloads and updates > Get updates. If an update for Microsoft Store is available, it will start installing automatically.

  4. Troubleshoot games: If you're having issues installing a game, see Troubleshoot game installations on Windows 10.

  5. Repair or reset your apps: See Repair or Remove programs in Windows 10.

  6. Reinstall your apps: In Microsoft Store, select See more > My Library. Select the app you want to reinstall, and then select Install.

  7. Run the troubleshooter: Select the Start button, and then select Settings > Update & Security > Troubleshoot, and then from the list select Windows Store apps > Run the troubleshooter.

Here's more help

  • If you can't find Microsoft Store, see Trouble finding Microsoft Store in Windows 10.

  • If you're having trouble launching Microsoft Store, see Microsoft Store doesn't launch.

  • If you can launch the Microsoft Store but you are just having trouble finding or installing an app, see I can't find or install an app from Microsoft Store.